Pine Cliff Lodge

Pine Cliff Lodge is a trophy fishing lodge on a private lake in the Canadian wilderness. The brand needed to serve as an invitation to the modern fisherman and adventurer to heed the call to the great outdoors. The design intent was to be a clear guide to the experience awaiting guests at the lodge.

Scope

Brand Design

Illustration

Iconography

Infographic Design

Photography Direction

Experiential

Print Collateral

Digital Assets

Apparel Design

Web Design

Teams involved

Marketing & Brand Team

Business Team

Social Media Team

I partnered with the Pine Cliff Lodge team to lead the design direction and create all design elements used throughout the brand. The five main trophy fish were illustrated for use on their merchandise, cabin artwork, and swimming through their catalog.

Visual Design