Visit Clovis Brand

The city of Clovis, New Mexico commissioned me to create a tourism brand and website that represented the character of their community. I gathered inspiration from surrounding natural elements and local culture to design the brand's color story, custom type styling and iconography.

Scope

Brand Development

Illustration

Iconography

Web Design

Teams involved

Clovis Marketing Team

Clovis Brand Team

Clovis City Team

Visual Design

Clovis is a place of vast open spaces and some of the most beautiful sunsets you will ever encounter, so I wanted to tell that story with the design. I incorporated the big sky, desert sun and laid-back nature of Clovis into the design elements of the brand.

Illustration & Iconography

To meet the needs of the city website categories like places to stay, events, music, parks, and food I created icons and illustrations.