Equilibria Brand Expansion
I had the honor of working with the Equilibria creative team to fine-tune their brand standards. They have a wordmark, logo mark and typeface that serves them well, but they hired me to expand on the brand identity and define the correct use of the design elements to best serve them. I explored a broader color scheme, developed iconography, various infographics, and a new illustration style.
Scope
Brand Development
Illustration
Iconography
Infographic Design
Teams involved
Equilibria Brand Team
Social Media Team
Marketing Team
Typography
Austin is such a great typeface, and I expanded on the way the many styles are used to create a luxurious, sophisticated style their customer demographic expects.
Iconography
I combined their existing look with a set of clean, minimal icons to complement their products and demonstrate the high-quality ingredients used throughout their product lineup.
Illustration
The illustration style for Equilibria had to complement the high-end, classy style of the brand while also emphasizing the science that goes into their product. I used a hand-drawn style that mimics the french line art found in the fashion industry and the covers of Vogue of the 20s-50s.
I also created a series of clean infographics to communicate clear messaging while others combined the style of the Equilibria 'goddess' logo mark and scientific diagrams.
Website Brand Examples
I created a few mocks of the website using the updated brand elements to demonstrate how everything might come together.
Sample brand guide pages
All photography and product images are the property of Equilibria
